STRATEGY SYSTEMS STRUCTURE

"Our goals can only be reached through the vehicle of a plan. There is no other route to success."
~ PABLO PICASSO

027 Sisterhood and Inspiration - Learning from one another

 

Are you thinking about reinventing yourself, {{ first_name }}?

 

Thinking about reinventing oneself after 50 is one thing. Taking action with enthusiasm and determination is another. 

 

My client, Heather Hartt did just that!

 

After spending her young adult years as a copywriter in advertising, an editor at the Hollywood Reporter, and then an on-air host for Entertainment Television, Heather took a brief pause to raise her kids.

 

She quickly became restless and struggled with her “what’s next.”

 

But then her kids did the unthinkable! They inspired her and began her next career as a successfully published children’s book author.

 

7 books later with 4 more on the way, Heather talks candidly this week as my guest on the podcast about her choices, and how today she is merging all of the above into teaching others how to do what she did. 

Heather shares with you how taking time and making the investment in hiring a coach,...

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23 Finding your niche

 

Reidentification at any age is hard. But for those of us in our 50s and beyond, your regret can sometimes stop you from becoming your best possible self.



Have you ever felt this way?



However, there are those rare times when someone walks into your life and reminds you that it's never too late to tap into your zone of genius.



My client, Andrea Daniels, CEO of Brightside Referrals, found her lane over 12 years ago and has been tapping into her niche ever since.



In this week's episode, we sat down and talked about how asking for a little help (from me) changed her perspective and why there is no better time than now (in her 50s) to scale and grow her business.



As a senior care placement specialist, she will walk you through the process and demystifies what senior living actually is. Her job as a problem solver is to look for ways to find solutions for the next phase of one's life.

 

You will hear how she and I collaborated in a creative way to take her business to the next...

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021 How to discover your inner voice

 

As an entrepreneur and business builder, it's not uncommon to lose your voice.

 

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

 

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

 

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

 

Here are a...

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020 How to build your own recipe to success

 

Do you remember the game, follow the leader?

 

I can almost see my 7-year-old self, marching in a line, following every move that the "leader" was telling me to do.


When I started to scale my business and add digital products, group experiences, and outside opportunities, I spent a lot of time listening and following those that have done it before me.

 

Because they had been financially successful( or so they say), I thought that they had all the answers. The truth is, I already had all the answers inside of me but didn't see them or have the confidence to believe them. It took me a while to follow my gut and when I did, that's when everything shifted.

 

I am privileged to be able to talk to lots of people who are either simply thinking about an idea, expanding what they already have, or starting from scratch and I have learned, that there is no one formula, blueprint, or recipe for how one gets to where they want to go.

 

In this week's podcast episode, I will...

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019 How to see the bigger picture with Shelley Levy

 

Do you have what it takes to be an entrepreneur?

 

Most of you have more than enough talent and resources to build your business, but what holds you up, is where and how to begin.

 

In this week's podcast episode, Shelley Levy takes the seat in our client spotlight. She is an artist who had an amazing journey painting her path to success.


As a dear friend and client, Shelley and I worked together to cast a wider and bigger vision. As someone who was teaching art, both privately and in groups, I showed her how she could scale that knowledge.

 

The truth, as a team of one, her earning capacity has a ceiling on it. But in our strategy sessions, I helped her reframe her mindset to see what is possible.


Because she was open and ready to grow, in a very short amount of time, together, we built a new framework for her website, outlined several digital courses that will be launched this year, crafted a new marketing strategy, and most importantly, elevated her confidence to...

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018 Get Your Shit Together - Where's The Damn File?

 

Are you familiar with the beach ball of death, {{ first_name }}?

If you are a MAC user, then you might be all too familiar with the spinning beach ball that occasionally slows down your productivity.

 

I say "occasionally" with caution.

 

By the time people come to me for help with organizing their digital filing cabinet (a.k.a. their computer), the spinning beach ball of death is out of control.

 

And no...you don't need a new computer!!

 

You simply need to create some order out of the chaos of your computer.


In this week's podcast episode of Get Your Shit Together, you will
learn my process for how I started tackling this beast of a project.

 

My hope for you is that you walk away with a little bit of inspiration to do the same. This step-by-step approach could be the difference between feeling as though you need to buy a new computer or saving the one you already have.

Here are a few key takeaways.

 Creating order out of chaos is liberating
...

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014 Get Your Shit Together: 5 Simple Tips to Organize your Computer

 

Is your computer a mess?

A cluttered computer can be challenging to navigate. Thus keeping those random photos, downloaded pDFs, recipes, and important documents tidy and organized is key to both your creativity and productivity.

In today's episode, "Get Your Shit Together," I am giving you bite-sized actionable tips you can take and apply to build your digital filing cabinet.

These simple tips will inspire you to clean and organize your computer so you have the confidence to use your machine in a way that serves you.

Here are the 5 tips you can expect to learn:

 Build the structure first
 Identify the different pillars or "drawers" of your life
 Pick one topic and one topic only
 Purge and merge
 Create your labeling system

Being a systems girl myself, there's one thing I've learned, it's that having some simple systems in place not only helps me with clarity but also leaves lots of room for growth and creativity. Whether you are building a business or not,...

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#123 How to beat to your own drum and ignore the rest!

Have you ever found yourself chasing a shiny object and then stopping yourself before you went down that rabbit hole?

 

It's so easy to get caught up in all that noise, especially as a creative, solopreneur, and business builder.

 

And it's even easier when you are surrounded by a group of like-minded humans (a.k.a. one of my masterminds) who were all plotting and planning a strategy around their black Friday offerings. But after two weeks of marinating what this could look like, I realized that I have never ever bought anything on black Friday. I was struggling with offering something that simply did not align with the how and the who I want to collaborate.

  

Instead of following the leader, I made a decision to stay with my integrity and scrap the whole idea.

 

It's not just the offer itself. The hoops I would have needed to jump through in order to unhinge that idea would have amassed about 40 hours' worth of behind-the-scenes work.

 

And when I...

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#122 Why I loathe the word "goal"

There's something you should know. I actually loathe the word "goal."


I dislike it because I feel it's saturated and overused.


Don't get me wrong, goals are essential to achieving both life and business success. But I just feel like the word has become a tool for so many to sell their services, products, or expertise (or lack thereof). I almost feel as though it's a trap for those of you that feel vulnerable, overwhelmed, and stressed.

 

Unfortunately, being overwhelmed and stressed is a state of mind that you will feel at certain times in your life, month, week, and even daily. It's just a fact. And the struggle of getting on the other side of that emotion is ultimately reframing how you attack it.


Instead of focusing on the goal itself, it's my humble opinion that the key to getting to the goal is the systems you use to get you there. "The goal is the vision, the system is the roadmap".


I have worked long and hard on creating that system. And when I started sharing it with...

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#115 This one sentence changed my life

Did you grow up believing that there was only one path to success?

 

I did. 

 

I believed that you:

 

Went to college 
Got a 9-5 job
Nabbed a partner
Got married
Start a family
Plan for the future
Balance career and family
Retire and live your best life

 

For most of us, not the case.

 

Generally, it doesn't always work as planned. 

 

Most people I talk to are content. Most have gone down something sort of resembling that laundry list above and it’s “good enough.”

 

For me, life took a turn of events that I would never have seen coming. One after the other; tragedy, loss, and then a cancer diagnosis. I was so angry at the universe and was waiting for it to give me a break

 

It was this quote that gave me a little mini Ah-Ha moment; “Most millionaires have 7 streams of income.” ~ Tony Robbins.

 

I always thought being a Jackie of all trades was somewhat of a negative. As a multi-passionate, I...

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