It's so easy to get caught up in all that noise, especially as a creative, solopreneur, and business builder.
And it's even easier when you are surrounded by a group of like-minded humans (a.k.a. one of my masterminds) who were all plotting and planning a strategy around their black Friday offerings. But after two weeks of marinating what this could look like, I realized that I have never ever bought anything on black Friday. I was struggling with offering something that simply did not align with the how and the who I want to collaborate.
Instead of following the leader, I made a decision to stay with my integrity and scrap the whole idea.
It's not just the offer itself. The hoops I would have needed to jump through in order to unhinge that idea would have amassed about 40 hours' worth of behind-the-scenes work.
And when I thought about the potential ROI on that decision, it was more important that I focus on what I already have going on and the plans I have for Q1 of 2023.
I didn't need another distraction and neither do you.
Even though I thought it would be simple to easily "repurpose" some of my existing content, in the end, I recognized that there is no easy.
Last month a client texted me to say that she was finally ready to create her first digital course and she wanted to set up a few sessions to map it out.
My response to her was that there is no "easy." 24 hours later she called me to thank me for the honesty and decided that it wasn't the right time yet after all.
Today's three tips will hopefully help you the next time you are feeling the pressure or a little FOMO and how to check yourself before you wreck yourself.
Follow your gut and trust your instincts. It's super easy to get caught up in the moment. But at the end of the day, this is your business and your life. You get to design it any way you choose. However, when you do get caught up in the moment, make a list of what is working and what that ROI looks like. Before you start to create and introduce something new, take a look at what you already got and see if you can figure out how to get more mileage out of it.
Ideas are bountiful. Embrace that. But just because you get an idea to create the next big thing, doesn't mean that now is the time to take action on it. I am talking from experience here! My ideas have ideas. One thing that has helped me focus and stay the course is something drafted called an "Ideas Vault." It is now the first place I go to when I do get inspired. It's a google doc that is "systematized" and broken down into categories and whenever I read or hear something that I want to expand on, it goes inside this doc. I highly recommend it!
SOPs (standard operating procedures) will not only keep you efficient, but they give you the step-by-step "instruction manual" so that you can accomplish any task or project. Just the other day I was working with a client who is giving her website a makeover. She is more creative and artistic than anyone I know and she said to me that without her newfound love for systems or the SOP for her website, she would be drowning in overwhelm. A simple and well-written SOP could be the game changer in your life and your business.
The biggest struggle I often see with creatives and entrepreneurs is the inability to rein in all the bountiful ideas. Having ideas is not the problem. However, prioritizing them is.
That's why I created Automate. Automate is a digital e-book that shows you how to:
👉🏻 remove distractions
👉🏻 outline your priorities
👉🏻 identify a safe space to focus and create
👉🏻 pay attention to all aspects of your life
Automate will give you simple steps and guidelines in order to take action in both your life and your business.
You can order it here.
When you do find yourself starting to chase that shiny little object, ask yourself:
👉🏻 will it increase my sphere of influence
👉🏻 will it impact my income and ROI
👉🏻 will it add or replace what I am currently working on
If the answer is NO, then stay the course. And if you need help doing that, then Automate will help you stay focused and prioritize what is important now. Order it here.
Before I go, I want to remind you that your ideas are valid. Going from ideation to implementation takes time. Just be patient with yourself.
That's it for today! Have a great week! And if you have questions, pop them in the comments below
P.S. If you are digging these three tips, you can get them in your inbox each week. Sign up here.