23 Finding your niche


Reidentification at any age is hard. But for those of us in our 50s and beyond, your regret can sometimes stop you from becoming your best possible self.

Have you ever felt this way?

However, there are those rare times when someone walks into your life and reminds you that it's never too late to tap into your zone of genius.

My client, Andrea Daniels, CEO of Brightside Referrals, found her lane over 12 years ago and has been tapping into her niche ever since.

In this week's episode, we sat down and talked about how asking for a little help (from me) changed her perspective and why there is no better time than now (in her 50s) to scale and grow her business.

As a senior care placement specialist, she will walk you through the process and demystifies what senior living actually is. Her job as a problem solver is to look for ways to find solutions for the next phase of one's life.


You will hear how she and I collaborated in a creative way to take her business to the next level. Her biggest takeaway was how I offered her a more macro view of what is possible. Focusing on the day-to-day of both life and business kept her small and our collaboration together changed that perspective.


Here are a few key takeaways:

📍 Why everyone should ask for help

📍 How working together gave her the courage to go bigger

📍 The value in seeing the big vision and how that macro view changed her

📍 Learning to look at her service as a business and discovering how to market it

📍 Being comfortable with the type of people she wanted to serve


You can listen to the full episode here.


Are you part of the sandwich generation? If so, facing your parent's mortality, let alone your own can be difficult. You might find some comfort in how Andrea outlines some key questions you will want to be asking yourself, if and when you go down this path.


If you haven't done so already, I would love for you to follow the podcast. I am always adding lots of bonus worksheets and templates to various episodes. And when you get there, please support it by downloading it, subscribing to it, ad sharing it with your people.


Got a question, an idea, or just want to say "hi," feel free to email me. I love a good conversation!


Have a great week!



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