Have you ever thought about the “cost” of doing business?

The financial, physical, and mental cost of it all?

After reading that 90% of new businesses fail and 10% of those fail within the first year and 45% of them within the first 2 years, I started asking myself, why?

So many reasons:

➛ burning through money
➛ lack of research
➛ bad partnerships
➛ ineffective marketing
➛ not being an expert in their niche

With entrepreneurship among women, specifically, women like us on the rise - that’s a lot of people giving up. 

In this week's episode of The Power of the Pivot, I share my perspective on the five stages of building a business and how those stages can help you keep going even when you feel like giving up. 

As an artisan, creative, and visionary shiny object syndrome can distract you and take you off course on the road to your dreams. A lack of a clear vision, plan, strategy, and systems can also lead to failure.

Here are a few takeaways:

📍creating systems for recurr...

Do you remember the game, follow the leader?

I can almost see my 7-year-old self, marching in a line, following every move that the "leader" was telling me to do.


When I started to scale my business and add digital products, group experiences, and outside opportunities, I spent a lot of time listening and following those that have done it before me.

Because they had been financially successful( or so they say), I thought that they had all the answers. The truth is, I already had all the answers inside of me but didn't see them or have the confidence to believe them. It took me a while to follow my gut and when I did, that's when everything shifted.

I am privileged to be able to talk to lots of people who are either simply thinking about an idea, expanding what they already have, or starting from scratch and I have learned, that there is no one formula, blueprint, or recipe for how one gets to where they want to go.

In this week's podcast episode, I will show you how y...

Have you ever found yourself chasing a shiny object and then stopping yourself before you went down that rabbit hole?

It's so easy to get caught up in all that noise, especially as a creative, solopreneur, and business builder.

And it's even easier when you are surrounded by a group of like-minded humans (a.k.a. one of my masterminds) who were all plotting and planning a strategy around their black Friday offerings. But after two weeks of marinating what this could look like, I realized that I have never ever bought anything on black Friday. I was struggling with offering something that simply did not align with the how and the who I want to collaborate.

Instead of following the leader, I made a decision to stay with my integrity and scrap the whole idea.

It's not just the offer itself. The hoops I would have needed to jump through in order to unhinge that idea would have amassed about 40 hours' worth of behind-the-scenes work.

And when I thought about the potent...