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STRATEGY SYSTEMS STRUCTURE

"Our goals can only be reached through the vehicle of a plan. There is no other route to success." ~Pablo Picasso

What is a Personal Brand?

I was recently asked, “What is a personal brand?”

At its core, a personal brand is about creating trust, respect, and authenticity.

Sounds like a relationship, don’t you think?

Well - that is exactly what it is. It is a relationship between you, your imagery, your messaging, and how it makes the visitor, your audience, or the end-user feel.

As more and more of you move into the digital workforce, almost everybody has their own brand, whether you realize it or not – and it can overlap, influence and impact how you build your brand. My guess is that you are a solopreneur and because of that your brand is Y-O-U.

Your personal brand is critical because it is a representation of you that others are presented with when they look for you online, as well as the image that you choose to project in face-to-face interactions. 


If you are doubting that what you have inside of you doesn’t deserve to be shared and monetized, think again. Follow these four steps in...

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