STRATEGY SYSTEMS STRUCTURE

As an entrepreneur and business builder, it's not uncommon to lose your voice.

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

Here are a...

The other day I was working with a client on her messaging. She is rebooting her career after a little hiatus and I asked her a super simple question;

“What do you want?”

Simple right?

By the end of the conversation, she understood the importance of sharing with the world who she is, what she does, and her basic desire as a creative, career-driven business builder. 

But how do you do that without showing up on social media pointing ridiculously in the air while trying to get your message across?

I hate that shit and if you are in my sphere, this is not the first time you have heard me express my disdain for those obnoxious posts. 

There are lots of ways to highlight your value but at the end of the day, most of us(you) maybe feel a bit invisible. 

You already know that you are good at your craft. The challenge lies in letting others in on that fabulous secret.

So, in helping her, I was curious and...