Have you ever thought about the “cost” of doing business?

The financial, physical, and mental cost of it all?

After reading that 90% of new businesses fail and 10% of those fail within the first year and 45% of them within the first 2 years, I started asking myself, why?

So many reasons:

burning through money
lack of research
bad partnerships
ineffective marketing
not being an expert in their niche

With entrepreneurship among women, specifically, women like us on the rise - that’s a lot of people giving up. 

In this week's episode of The Power of the Pivot, I share my perspective on the five stages of building a business and how those stages can help you keep going even when you feel like giving up. 

As an artisan, creative, and visionary shiny object syndrome can distract you and take you off course on the road to your dreams. A lack of a clear vision, plan, strategy, and systems can also lead to failure.

Here are a few...

It has become clearer with each conversation that I have that we are all craving connection, conversation, and community.

Feeling alone and lonely is affecting our happiness and our well-being. 

Because of that, my friend and lifestyle and brand photographer, Sheryl Wachtel, and I are creating a modern way to gather, focusing on building on the skills, knowledge, talent, and expertise you already have and re-packaging them. 

Introducing, Let’s Brand You, an intimate group experience designed to improve your relationship with you. 

Whether you want to build confidence, new connections, or gain a fresh perspective, you will walk away feeling transformed and energized.

You’re one of a kind - from your personality to your process - let’s tell your story!

What it is:

A four-hour, in-person gathering, where you will uncover a fresh perspective on how you present yourself to the world.

 When you leave you will walk...

In a recent Shopify survey of 1532 parents (62% = mothers), one in six indicated that they are very interested in entrepreneurship.

That’s a lot of women running around like a chicken with their heads cut off. A.K.A. not knowing how or where to start.

If I was in a room with them, I would encourage each and every one of them to start by using free resources like LinkedIn.

In this episode of Get Your Shit Together, I share the value of LinkedIn and why it’s not just a place for professionals. I also share a success story of a client who updated her LinkedIn profile and received two paid consulting gigs within 48 hours. This transformation proves the value of the platform. 

LinkedIn is not just a place to share your resume. It’s also a place to virtually network, highlight your backstory, upload your offers, programs, and services, and get your people to “recommend” you which is no different than a testimonial or case study on one’s website.

If...

Are you convinced that your offer, product, or services are the end all be all? But for some reason, no one is buying what you are selling.

Good news! You are not alone!

How you convey your messaging will be the difference between building a 5-figure business and a 7-figure business.


As a solopreneur and a one-woman show, uncovering that secret sauce can be challenging. And in my experience, it doesn't really start to happen and come alive until you commit to investing in yourself. Either by hiring a coach, joining a mastermind, or surrounding yourself with people who want what you want.

That investment can be a scary and daunting one. I can still remember the first time I plopped down a few K to get the help I needed.


It was uncomfortable until I started seeing and feeling the transformation. That was "game over." Everything shifted from that moment on.


If you are not quite there yet, today's episode offers 5 tips to not only help you reframe your messaging but will also show you...

Are you thinking about reinventing yourself, {{ first_name }}?

Thinking about reinventing oneself after 50 is one thing. Taking action with enthusiasm and determination is another. 

My client, Heather Hartt did just that!

After spending her young adult years as a copywriter in advertising, an editor at the Hollywood Reporter, and then an on-air host for Entertainment Television, Heather took a brief pause to raise her kids.

She quickly became restless and struggled with her “what’s next.”

But then her kids did the unthinkable! They inspired her and began her next career as a successfully published children’s book author.

7 books later with 4 more on the way, Heather talks candidly this week as my guest on the podcast about her choices, and how today she is merging all of the above into teaching others how to do what she did. 

Heather shares with you how taking time and making the investment in hiring a coach,...

Do you remember the game, follow the leader?

I can almost see my 7-year-old self, marching in a line, following every move that the "leader" was telling me to do.


When I started to scale my business and add digital products, group experiences, and outside opportunities, I spent a lot of time listening and following those that have done it before me.

Because they had been financially successful( or so they say), I thought that they had all the answers. The truth is, I already had all the answers inside of me but didn't see them or have the confidence to believe them. It took me a while to follow my gut and when I did, that's when everything shifted.

I am privileged to be able to talk to lots of people who are either simply thinking about an idea, expanding what they already have, or starting from scratch and I have learned, that there is no one formula, blueprint, or recipe for how one gets to where they want to go.

In this week's podcast episode, I will...

Do you have what it takes to be an entrepreneur?

Most of you have more than enough talent and resources to build your business, but what holds you up, is where and how to begin.

In this week's podcast episode, Shelley Levy takes the seat in our client spotlight. She is an artist who had an amazing journey painting her path to success.


As a dear friend and client, Shelley and I worked together to cast a wider and bigger vision. As someone who was teaching art, both privately and in groups, I showed her how she could scale that knowledge.

The truth, as a team of one, her earning capacity has a ceiling on it. But in our strategy sessions, I helped her reframe her mindset to see what is possible.

Because she was open and ready to grow, in a very short amount of time, together, we built a new framework for her website, outlined several digital courses that will be launched this year, crafted a new marketing strategy, and most importantly, elevated her confidence to...

Do you have a lot of items on your to-do list?

One of the most effective ways of being productive and staying organized is by systematizing your tasks and to-do list. My friend and client, Laurey, used to have a 7-page (back and front) bible of notes until I helped her redesign it.

In today's episode, Laurey Bennett-Levy is our client spotlight. She's an artist, philanthropist, mentor, and all-around amazing human. Working together over the past 7 years, I have seen both the highs and lows of growing her artistic career.


During our conversation, Laurey shares how her life and career changed over the years and how each phase has led her to reignite her passion for creating art. But being an artist is not her only strength.

She knows how to bring people together and because of her generous spirit, she shares her knowledge and expertise in her 300+ member community. She also talks candidly about how she built a business in her 50s.

Here are a few key takeaways.

...

Do you find that it's so much easier to talk yourself into all the things that you didn't do rather than reflect on the little actions you did do?

The constant noise and conversations in your head can get the best of you.

But this past year, surviving brain cancer, hip replacement surgery, pivots in my business, and tiny failures, I made a choice to work on changing that narrative.

I started with an exercise that I give to my clients and also share on my website (for free). However, because I had already spent the month of December outlining my intentions for 2023, instead I took some time to reflect on "what was" over the past year.

Here's what I uncovered:

survived brain surgery and am currently cancer free,

 rebranded and got clear on where I want my focus to be

 committed to a 4-day work week

 automated my services, programs, and website, and am mastering the art of passive income

 learned to be okay with receiving and asking...

Want to work and collaborate together, {{ first_name }}, in 2023?

I know you have big dreams for the coming year and my question to you is, have you started building that roadmap yet?


If the answer is NO, I have an inkling as to why...

...you're already overwhelmed at the thought of it
...burnout in 2022 has been so profound that you are questioning "is it worth it"
...you doubt that you have the confidence or the bandwidth to endure another year

I get it! I get it because those that I am already collaborating with a feel all of the above and so much more. And to be totally transparent, there were moments in 2022 when I felt it in a huge way. 

The truth is, {{ first_name }}, building a business and the life that you want (and deserve) in your  50's(and 60's) doesn't have to SUCK!

There's a way to do it without feeling so isolated and alone. The past two + years have amplified the loneliness and one of the ways...