As an entrepreneur and business builder, it's not uncommon to lose your voice.

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

Here are a...

Do you have what it takes to be an entrepreneur?

Most of you have more than enough talent and resources to build your business, but what holds you up, is where and how to begin.

In this week's podcast episode, Shelley Levy takes the seat in our client spotlight. She is an artist who had an amazing journey painting her path to success.


As a dear friend and client, Shelley and I worked together to cast a wider and bigger vision. As someone who was teaching art, both privately and in groups, I showed her how she could scale that knowledge.

The truth, as a team of one, her earning capacity has a ceiling on it. But in our strategy sessions, I helped her reframe her mindset to see what is possible.

Because she was open and ready to grow, in a very short amount of time, together, we built a new framework for her website, outlined several digital courses that will be launched this year, crafted a new marketing strategy, and most importantly, elevated her confidence to...

According to the National Science Foundation, on average, most of us have around 12k - 60k thoughts per day. 

That’s a lot of thoughts. And did you also know that of those thoughts, 80% are negative and 95% are repetitive?

It’s no wonder why some days can be challenging to power through when over 80% of your brain tells you you are not enough. It’s no accident that feeling lonely, tired, helpless, or uninspired creeps into your head space. 

Learning to reframe that narrative is something I have spent a lot of time working on. And there are days when I am not super successful. Recently a client reached out to me when she was experiencing this and she said, “I am unmotivated, exhausted, and questioning my purpose.” 

My response to her was, “you’re human, not a machine. Lean into that, but don’t stay there too long.”

As a solopreneur and business builder, you forget that. Most days, you are...

I am sure you have seen the increase in the price of milk, gas, and pretty much everything in between. And if you are a bit like me and look at your online portfolio with one eye open, you are not alone. 

I also know you are an intelligent human and because of that, intuitively, you know that everything is cyclical. Your portfolio will go back up, you will find a new strategy in how you cook and buy your groceries.  You may even organize your errands and driving to help make your gas tank last a little bit longer.

Just the other day a new client asked me to help her get creative on how to offset some of these price increases. Although she has her bottom line covered, she wanted my help in finding creative ways to develop possible side hustles without creating anything new. 

Did you know that 1 in 3 Americans are planning on starting a side hustle this year? 

That is on top of the 40% of Americans who already have a little...

The other day I was working with a client on her messaging. She is rebooting her career after a little hiatus and I asked her a super simple question;

“What do you want?”

Simple right?

By the end of the conversation, she understood the importance of sharing with the world who she is, what she does, and her basic desire as a creative, career-driven business builder. 

But how do you do that without showing up on social media pointing ridiculously in the air while trying to get your message across?

I hate that shit and if you are in my sphere, this is not the first time you have heard me express my disdain for those obnoxious posts. 

There are lots of ways to highlight your value but at the end of the day, most of us(you) maybe feel a bit invisible. 

You already know that you are good at your craft. The challenge lies in letting others in on that fabulous secret.

So, in helping her, I was curious and...