STRATEGY SYSTEMS STRUCTURE

"Our goals can only be reached through the vehicle of a plan. There is no other route to success."
~ PABLO PICASSO

#131 Let's Brand You - A Live Workshop

It has become clearer with each conversation that I have that we are all craving connection, conversation, and community.


Feeling alone and lonely is affecting our happiness and our well-being. 
 
Because of that, my friend and lifestyle and brand photographer, Sheryl Wachtel, and I are creating a modern way to gather, focusing on building on the skills, knowledge, talent, and expertise you already have and re-packaging them. 
 
Introducing, Let’s Brand You, an intimate group experience designed to improve your relationship with you. 
 
Whether you want to build confidence, new connections, or gain a fresh perspective, you will walk away feeling transformed and energized.
 
You’re one of a kind - from your personality to your process - let’s tell your story!
 
What it is:
A four-hour, in-person gathering, where you will uncover a fresh perspective on how you present yourself to the world.
 When you leave you will walk...
Continue Reading...

030 | Success with LinkedIn: Monetizing Your Expertise & Ideas

 

In a recent Shopify survey of 1532 parents (62% = mothers), one in six indicated that they are very interested in entrepreneurship.

That’s a lot of women running around like a chicken with their heads cut off. A.K.A. not knowing how or where to start.

If I was in a room with them, I would encourage each and every one of them to start by using free resources like LinkedIn.

In this episode of Get Your Shit Together, I share the value of LinkedIn and why it’s not just a place for professionals. I also share a success story of a client who updated her LinkedIn profile and received two paid consulting gigs within 48 hours. This transformation proves the value of the platform. 

LinkedIn is not just a place to share your resume. It’s also a place to virtually network, highlight your backstory, upload your offers, programs, and services, and get your people to “recommend” you which is no different than a testimonial or case study on one’s website.

If...

Continue Reading...

028 From Merch to Mini-Courses: A Marketing Strategy Shift

 


Are you convinced that your offer, product, or services are the end all be all? But for some reason, no one is buying what you are selling.

Good news! You are not alone!

How you convey your messaging will be the difference between building a 5-figure business and a 7-figure business.


As a solopreneur and a one-woman show, uncovering that secret sauce can be challenging. And in my experience, it doesn't really start to happen and come alive until you commit to investing in yourself. Either by hiring a coach, joining a mastermind, or surrounding yourself with people who want what you want.

That investment can be a scary and daunting one. I can still remember the first time I plopped down a few K to get the help I needed.


It was uncomfortable until I started seeing and feeling the transformation. That was "game over." Everything shifted from that moment on.


If you are not quite there yet, today's episode offers 5 tips to not only help you reframe your messaging but will also show you...

Continue Reading...

027 Sisterhood and Inspiration - Learning from one another

 

Are you thinking about reinventing yourself, {{ first_name }}?

 

Thinking about reinventing oneself after 50 is one thing. Taking action with enthusiasm and determination is another. 

 

My client, Heather Hartt did just that!

 

After spending her young adult years as a copywriter in advertising, an editor at the Hollywood Reporter, and then an on-air host for Entertainment Television, Heather took a brief pause to raise her kids.

 

She quickly became restless and struggled with her “what’s next.”

 

But then her kids did the unthinkable! They inspired her and began her next career as a successfully published children’s book author.

 

7 books later with 4 more on the way, Heather talks candidly this week as my guest on the podcast about her choices, and how today she is merging all of the above into teaching others how to do what she did. 

Heather shares with you how taking time and making the investment in hiring a coach,...

Continue Reading...

23 Finding your niche

 

Reidentification at any age is hard. But for those of us in our 50s and beyond, your regret can sometimes stop you from becoming your best possible self.



Have you ever felt this way?



However, there are those rare times when someone walks into your life and reminds you that it's never too late to tap into your zone of genius.



My client, Andrea Daniels, CEO of Brightside Referrals, found her lane over 12 years ago and has been tapping into her niche ever since.



In this week's episode, we sat down and talked about how asking for a little help (from me) changed her perspective and why there is no better time than now (in her 50s) to scale and grow her business.



As a senior care placement specialist, she will walk you through the process and demystifies what senior living actually is. Her job as a problem solver is to look for ways to find solutions for the next phase of one's life.

 

You will hear how she and I collaborated in a creative way to take her business to the next...

Continue Reading...

021 How to discover your inner voice

 

As an entrepreneur and business builder, it's not uncommon to lose your voice.

 

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

 

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

 

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

 

Here are a...

Continue Reading...

019 How to see the bigger picture with Shelley Levy

 

Do you have what it takes to be an entrepreneur?

 

Most of you have more than enough talent and resources to build your business, but what holds you up, is where and how to begin.

 

In this week's podcast episode, Shelley Levy takes the seat in our client spotlight. She is an artist who had an amazing journey painting her path to success.


As a dear friend and client, Shelley and I worked together to cast a wider and bigger vision. As someone who was teaching art, both privately and in groups, I showed her how she could scale that knowledge.

 

The truth, as a team of one, her earning capacity has a ceiling on it. But in our strategy sessions, I helped her reframe her mindset to see what is possible.


Because she was open and ready to grow, in a very short amount of time, together, we built a new framework for her website, outlined several digital courses that will be launched this year, crafted a new marketing strategy, and most importantly, elevated her confidence to...

Continue Reading...

#111 60K thoughts per day!

According to the National Science Foundation, on average, most of us have around 12k - 60k thoughts per day. 

That’s a lot of thoughts. And did you also know that of those thoughts, 80% are negative and 95% are repetitive?

 

It’s no wonder why some days can be challenging to power through when over 80% of your brain tells you you are not enough. It’s no accident that feeling lonely, tired, helpless, or uninspired creeps into your head space. 

 

Learning to reframe that narrative is something I have spent a lot of time working on. And there are days when I am not super successful. Recently a client reached out to me when she was experiencing this and she said, “I am unmotivated, exhausted, and questioning my purpose.” 

 

My response to her was, “you’re human, not a machine. Lean into that, but don’t stay there too long.”

 

As a solopreneur and business builder, you forget that. Most days, you are...

Continue Reading...

#110 Side hustles - Yay or Nay?

I am sure you have seen the increase in the price of milk, gas, and pretty much everything in between. And if you are a bit like me and look at your online portfolio with one eye open, you are not alone. 

 

I also know you are an intelligent human and because of that, intuitively, you know that everything is cyclical. Your portfolio will go back up, you will find a new strategy in how you cook and buy your groceries.  You may even organize your errands and driving to help make your gas tank last a little bit longer.

  

Just the other day a new client asked me to help her get creative on how to offset some of these price increases. Although she has her bottom line covered, she wanted my help in finding creative ways to develop possible side hustles without creating anything new. 

 

Did you know that 1 in 3 Americans are planning on starting a side hustle this year? 

  

That is on top of the 40% of Americans who already have a little...

Continue Reading...

#108 How to preach what you do!

The other day I was working with a client on her messaging. She is rebooting her career after a little hiatus and I asked her a super simple question;

 

“What do you want?”

 

Simple right?

 

By the end of the conversation, she understood the importance of sharing with the world who she is, what she does, and her basic desire as a creative, career-driven business builder. 

 

But how do you do that without showing up on social media pointing ridiculously in the air while trying to get your message across?

 

I hate that shit and if you are in my sphere, this is not the first time you have heard me express my disdain for those obnoxious posts. 

 

There are lots of ways to highlight your value but at the end of the day, most of us(you) maybe feel a bit invisible. 

 

You already know that you are good at your craft. The challenge lies in letting others in on that fabulous secret.

 

So, in helping her, I was curious and...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.