028 From Merch to Mini-Courses: A Marketing Strategy Shift


Are you convinced that your offer, product, or services are the end all be all? But for some reason, no one is buying what you are selling.

Good news! You are not alone!

How you convey your messaging will be the difference between building a 5-figure business and a 7-figure business.

As a solopreneur and a one-woman show, uncovering that secret sauce can be challenging. And in my experience, it doesn't really start to happen and come alive until you commit to investing in yourself. Either by hiring a coach, joining a mastermind, or surrounding yourself with people who want what you want.

That investment can be a scary and daunting one. I can still remember the first time I plopped down a few K to get the help I needed.

It was uncomfortable until I started seeing and feeling the transformation. That was "game over." Everything shifted from that moment on.

If you are not quite there yet, today's episode offers 5 tips to not only help you reframe your messaging but will also show you how you can repurpose it so it can be used and reused many times over.

Identifying you and your brand's core values requires some heavy lifting. Start with the 5 tips I share in this week's podcast, I promise you, you will be ahead of the pack!

Here are a few takeaways:

📍learn the 5 steps to mastering your message
📍scaling your business is easier than you think
📍if you truly want to get to the finish line, hire a coach
📍how to pivot from a scarcity mindset into an abundant one
📍how to combat loneliness as an entrepreneur

You can listen to the full episode here.

Being the narrator of your own story can be difficult for creators. I get!

I would not be anywhere near where I am today without my coaches or the girls in my "think tank." As a group, we keep each other motivated, excited, and creative, but mostly accountable.

All of that feedback, collaboration, and support is everything!

Because of that, one of my clients and I are hosting a live event on June 2nd. If you are interested, you can learn more here.


If you haven't done so already, I would love for you to follow the podcast. I am always adding lots of bonus worksheets and templates to various episodes. And when you get there, please support it by downloading it, subscribing to it, and sharing it with your people!


Got a question or an idea, or just want to say "hi?" Email me or shoot me a DM on Instagram.

Have a great week!!

The goal is in the vision. The system is on the roadmap


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