STRATEGY SYSTEMS STRUCTURE

"Our goals can only be reached through the vehicle of a plan. There is no other route to success."
~ PABLO PICASSO

#131 Let's Brand You - A Live Workshop

It has become clearer with each conversation that I have that we are all craving connection, conversation, and community.


Feeling alone and lonely is affecting our happiness and our well-being. 
 
Because of that, my friend and lifestyle and brand photographer, Sheryl Wachtel, and I are creating a modern way to gather, focusing on building on the skills, knowledge, talent, and expertise you already have and re-packaging them. 
 
Introducing, Let’s Brand You, an intimate group experience designed to improve your relationship with you. 
 
Whether you want to build confidence, new connections, or gain a fresh perspective, you will walk away feeling transformed and energized.
 
You’re one of a kind - from your personality to your process - let’s tell your story!
 
What it is:
A four-hour, in-person gathering, where you will uncover a fresh perspective on how you present yourself to the world.
 When you leave you will walk...
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028 From Merch to Mini-Courses: A Marketing Strategy Shift

 


Are you convinced that your offer, product, or services are the end all be all? But for some reason, no one is buying what you are selling.

Good news! You are not alone!

How you convey your messaging will be the difference between building a 5-figure business and a 7-figure business.


As a solopreneur and a one-woman show, uncovering that secret sauce can be challenging. And in my experience, it doesn't really start to happen and come alive until you commit to investing in yourself. Either by hiring a coach, joining a mastermind, or surrounding yourself with people who want what you want.

That investment can be a scary and daunting one. I can still remember the first time I plopped down a few K to get the help I needed.


It was uncomfortable until I started seeing and feeling the transformation. That was "game over." Everything shifted from that moment on.


If you are not quite there yet, today's episode offers 5 tips to not only help you reframe your messaging but will also show you...

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027 Sisterhood and Inspiration - Learning from one another

 

Are you thinking about reinventing yourself, {{ first_name }}?

 

Thinking about reinventing oneself after 50 is one thing. Taking action with enthusiasm and determination is another. 

 

My client, Heather Hartt did just that!

 

After spending her young adult years as a copywriter in advertising, an editor at the Hollywood Reporter, and then an on-air host for Entertainment Television, Heather took a brief pause to raise her kids.

 

She quickly became restless and struggled with her “what’s next.”

 

But then her kids did the unthinkable! They inspired her and began her next career as a successfully published children’s book author.

 

7 books later with 4 more on the way, Heather talks candidly this week as my guest on the podcast about her choices, and how today she is merging all of the above into teaching others how to do what she did. 

Heather shares with you how taking time and making the investment in hiring a coach,...

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026 Be Your Own North Star

 

Fun fact;  most women over 70 don’t feel old.

I do believe that that is a testament to how valuable, knowledgeable, and strong you actually are.


As a woman who is part of the what’s next generation and seeking life beyond ambition, starting over or starting something new is never easy.

It takes time, patience, and most importantly, the willingness to see it through the highs and the lows. 

 

Being bold and having the confidence to say I am going to launch the business, the product, or the service is the first step. Building and executing it is a whole different set of challenges.


And because of that, most of these highly creative, educated, and industrious women are putting their trust in others to carry out their dreams. 


In this week’s episode of Get Your Shit Together, I am sharing with you the importance of tapping into your gut so that you can trust yourself before trusting others. 


Learning to do the “thing” which can be as...

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025 How to start a business at 55 with Stacy Valner

 

The top three ingredients for building a business in your 50s are:


curiosity
tenacity
fearlessness


That's the exact recipe Stacy Valner used to start a brand new business, from scratch at the age of 55.


Stacy is a mother of four, wife, founder of PHASE ONE, a non-profit dedicated to supporting ground-breaking Phase I + Phase II clinical cancer research, and now entrepreneur and CEO of the luxury brand, Meadow.


Over the past 20+ years, Stacy has filled her cup by raising millions of dollars through her foundation. It gave her a sense of purpose and it's where she learned to build her support system.


But when her 4th child left for college she got a little antsy. She was craving something new and maybe even a bit more feminine, creative, and pretty.


Sound familiar?


Then March 2020 happened and her "empty nesting" travel plans were no longer an option.


She was missing the luxuries that only a hotel room can bring and thought to herself, how can I bring that feeling into my home?


So, her...

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24 Life Beyond Ambition - How To Monetize Your Mission

 

Women in their 50s are coming to terms with their mortality, and their legacy, and thinking about “what do I want to be when I grow up?”


Have you ever found yourself uttering these words inside your head:


What's truly in my heart?
What's my purpose?
Is there more for me?
What's next, if in fact anything?


So many of you have made decisions that didn’t always put you first. And because of that, you are redefining life as you knew it. 

 

And because of that, you are feeling a bit stuck, maybe a little lost, and questioning if is there Life Beyond Ambition.

 

If you are at a crossroads and struggling with your life’s purpose, today's episode is for you. 

 

I will be sharing with you how to identify your inner voice, share what you already know, and how you can monetize your mission. 

 

Being a part of this exclusive club, what I like to call “the what’s next generation,” is a special place to be. You have raised...

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23 Finding your niche

 

Reidentification at any age is hard. But for those of us in our 50s and beyond, your regret can sometimes stop you from becoming your best possible self.



Have you ever felt this way?



However, there are those rare times when someone walks into your life and reminds you that it's never too late to tap into your zone of genius.



My client, Andrea Daniels, CEO of Brightside Referrals, found her lane over 12 years ago and has been tapping into her niche ever since.



In this week's episode, we sat down and talked about how asking for a little help (from me) changed her perspective and why there is no better time than now (in her 50s) to scale and grow her business.



As a senior care placement specialist, she will walk you through the process and demystifies what senior living actually is. Her job as a problem solver is to look for ways to find solutions for the next phase of one's life.

 

You will hear how she and I collaborated in a creative way to take her business to the next...

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22 How to finish what you start

 

 Let's get real for a second.

 

I am going to let you in a little secret,.


You will never, ever, ever be done.

 

If you can wrap your head around this, being an entrepreneur might just get a little bit easier. 

 

The bigger question is, how do you be okay with that and what do you need to do in order to continue moving forward? 

 

 

In this week’s episode of the podcast, I am sharing 5 tips on how you can attack you can reframe productivity and eliminate distractions.

 

By the end of this episode, you will better understand how to recognize your small wins as progress and use that as the vehicle to keep you moving in the right direction. 

 

In addition, I give you a few tips on how to temporarily eliminate what’s holding you back, prioritize what’s important now, and outline your life pie.

 

There is no one magic pill to success.


Nor is there one system that works for all.


Uncovering parts of many ways to...

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021 How to discover your inner voice

 

As an entrepreneur and business builder, it's not uncommon to lose your voice.

 

Do you struggle with telling your story, sharing your narrative, or explaining what you do and who you help?

 

Developing your core message at any age is difficult, let alone in your 50s. But, when you are able to tap into your purpose, the storytelling gets a little bit easier.


In this week's episode of the podcast, I am chatting with Zafira Rajan; a narrative brand strategist and storytelling guru. As a personality-driven copywriter, she helps her clients find their voice and uncover their creativity through the writing process.

She teaches that sharing the quirky stuff matters. And in doing so, one is able to get more vulnerable in sharing the stuff that makes them extraordinary and unique.

 

By the end of this interview, my hope is that you will have a few more tools in your toolbox to unblock your voice and start a righting ritual that will reclaim your creativity.

 

Here are a...

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020 How to build your own recipe to success

 

Do you remember the game, follow the leader?

 

I can almost see my 7-year-old self, marching in a line, following every move that the "leader" was telling me to do.


When I started to scale my business and add digital products, group experiences, and outside opportunities, I spent a lot of time listening and following those that have done it before me.

 

Because they had been financially successful( or so they say), I thought that they had all the answers. The truth is, I already had all the answers inside of me but didn't see them or have the confidence to believe them. It took me a while to follow my gut and when I did, that's when everything shifted.

 

I am privileged to be able to talk to lots of people who are either simply thinking about an idea, expanding what they already have, or starting from scratch and I have learned, that there is no one formula, blueprint, or recipe for how one gets to where they want to go.

 

In this week's podcast episode, I will...

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