Have you been stuck in a bubble?
I know the answer to that. Covid, quarantine, the political climate, and now with the world literally burning to the ground, there’s very little energy to even want to go out and create connection and conversation.
Lately, the million-dollar question in all the Zoom groups that I either lead or partake in, is “will we ever feel normal again?”
That’s a loaded question.
Because at the end of the day, what is normal?
Normal is whatever feels good to you.
And even though I am a homebody, I know it’s time to start connecting in a different way. One can only hide behind their device screens for so long before one starts to feel invisible.
So, a few weeks ago, I challenged those around me to find one or two ways to step outside of the comfort of familiarity and start to engage and connect with a new group of people.
Most of these meetings are still via Zoom but it forced them to fine-tune their “elevator pitch” in a more constructive and compelling way. Because the theme for our May and June think tank meetings were about crafting the best elevator pitch, this seemed like a good way to put it into action.
So, if you are ready to expand your sphere of influence, my three tips today are going to confirm why this is key to your ROI and your confidence.
Ask your current circle if they know of any networking groups that would be good for your brand or business. Synagogues, churches, community centers, Toastmasters, anything that would introduce you to a group of people who have no idea who the F you are. Then ask them to make an introduction for you.
Redefine your narrative and your 2-3 sentence elevator pitch. A good elevator pitch has three ingredients; Who am I, What do I do, and what’s my ask or CTA(call to action)?
Utilize your social media banners. This is prime real estate, people. And if you don’t share exactly who you are, what you do, and the next steps in that relatively small space, you could be blowing a big opportunity.
How you show up on your digital platforms is a direct reflection of who you are as a person, business builder, creator, and entrepreneur.
That first impression is everything, and my goal for you is that when someone pops into your sphere, they know exactly who you are, what you do, and how you do it.
The first place to start is by presenting yourself in a clear and irresistible way. Relationship building starts here and it’s important that you give people a reason to want to be interested in you.
The most efficient way to do this is to create clear and convincing messaging that is cohesive across all platforms.
Here's what you need to pay attention to:
Headshot - is it current and is it appealing?
Bio - is it attracting your ideal person and what can someone expect from you?
Banner image - is it on brand?
Links - are these directing your ideal person to exactly where you want to go?
CTA - is there a clear and specific call to action?
Ask yourself this as you look at your current assets:
“If I didn’t know me, and came across my page, would it be clear enough to get a sense of who I am, what I do, and if so, would I create enough curiosity for others to want more?”
If you answered no, then you might need a Brand Audit. I generally save this service for those that either work with me privately or are in my group programs For the first time, I am making it available to you. You can sign up here.
As we move more heavily into an online, digital existence, how you show up online is one’s first impression of you. Why not make it a WOW moment? After you sign up, I will evaluate whether your brand messaging, colors, design, and social media platforms are cohesive. You will get an objective opinion on how you can grow your sphere of influence and increase your income and your impact.
See you next time!!
P.S. If you are digging these three tips, you can get them in your inbox each week. Sign up here.