Hi, I am Susan!

I built a business out of the trunk of my car and so can you!

I am a business strategist - helping people like you build a successful business using the skills, talents, and expertise you already have.  Whether you are starting your brand from scratch or repurposing an existing one, I work with you to transform your ideas into actuality.


 Are you ready for your "What's Next" Roadmap?

I work with clients like you to develop




The strategy to implement it, the systems to support it,
and then the structure to build it on.

Whether you want to build a 7 figure business, run your life like a COO, or walk dogs for a living, how you turn that idea into action is by building the strategy to implement it, the systems to support it, and then the structure to build on it.

Learn More About My Programs (needs page)

What if you could burn it all down and start over?


And take the stage in your own life on your own terms.

How would it feel to define what it is that you were MEANT to do without the overwhelm and fear that leaves you stuck?

What if you could pursue those ideas you've always wanted without overwhelm even if you are afraid.



Stop waiting for that invitation to a seat at the table and find purpose and direction in your “what’s next” chapter.


My story begins back when I was a kid with an old cookbook and a burning desire to help others. And while most kids mess around with arts & crafts and making a mess in the kitchen, I actually sold my stuff and never stopped.  

I have built businesses out of the trunk of my car and because of that I help hundreds of artisans and go-getters build a life and business they value using the resources they already have.

I spent the next 20 years learning new skills. What that taught me is that not only am I a visionary and a creative, but I am also a systems girl.

Discovering and creating The Five Stage Framework™, allowed me to use my unique talents and gifts to build any dream business. and prove that you can even start over again

I have used that knowledge to scale, automate and monetize my business, and I am now showing others, like you,  how to do the same.

~ Susan

Learn More About Susan
Susan Salzman What others are saying

Susan simplifies the complicated!

“As I was in the process of pivoting my career, I knew what I wanted to do but had no idea how to start. In a very distinct way Susan showed me how important it is to create a plan and a roadmap. Because she “simplifies the complicated”, she helped me break down all my big ideas into small bites so I can easily get from one step to the next. Her 5 Stage Framework helped me go from stuck to unstuck!”


- Brittany

I have been able to grow my business in ways I never dreamed possible.

"Susan helped me get over the hump and got me unstuck in the pursuit of my 3rd and final act. In the work that we did(and continue to do), she has helped me get over the dreaded imposter syndrome and has shown me how to use my unique talents and traits to express my authentic voice. In crafting that messaging and identifying how what I do is unique to me, I have been able to grow my business in ways I never ever dreamed possible."


- Lori K.

I was overwhelmed!

"As a mother who was becoming empty-nested and about to dive into my next chapter, I was overwhelmed with how to plunge. I didn't know where to start. Susan and her team helped pull all of this together to roll out my business with a social media marketing strategy and brand identity with incredible impact."


- Laurey

The P.O.P. Podcast!

Sharing personal stories of past failures and present wisdom


Here at POP, we seek curiosity, amplify the conversation, inspire action, and move the needle.

You can help by sharing the P.O.P. Podcast with a friend!!

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